7 Best Brand Link Management Tools For Track, Customize, and Redirect Links 2023
Have you ever been to a place without having a proper address? Well, the most obvious answer is NO. Similarly, it would be best if you had a URL (commonly known as a link) to reach a website, as the links are like the address that takes you in the right direction and helps you to reach your destination on the internet. Links are essential to businesses as they build a connection of your brand with the online world. From emails, and social media content to internal communications, trackable link, and many more digital-made things require a URL to function, and maybe you have never counted how many links you create and share in a single day.
When things get large, there is a need for something that can manage everything completely. And this is where Link Management steps in.
From the time you share the content and collaborate to the time you track url and share, it allows businesses to take back control of their link shortner.
Let’s begin with a bit of a description of link management and its importance for any business. Further, we will enlighten the multiple link management tools that help make easy and effective link management.
What Is Link Management?
Link management is all about organizing, url customizer, editing, redirect link generator, analyzing and having proper control over all the links management an organization shares. It helps you in protecting your brand and optimizing your marketing. If you have all your links in a centralized dashboard, the link management tool will make organizing and accessing them relatively easily. Further, in link management, you can store all your links in an organized by tagging them. As a result of keeping this link by tagging them, your team members can easily filter links by tags, domains, or search. Now, when we have briefly learnt about link management and its importance, it’s time to gain some ideas about the top seven useful platforms that help improve tracking link generators and link management.
Table Of Content
1. JotURL
You must have heard “all-in-one” about some products or specific people. It means that they are capable of doing every sort of thing like url customizer, location tracking link generator, etc. Similarly, JotURL is also considered an all-in-one link management solution and it is the best tool for multiple url. JotURL’s branded solution will help you to create links for social media sharing, and that aids you in avoiding link penalties. It has a custom link preview feature that allows you to get a higher CTR (Clickthrough rate).
Features Of JotURL
- Backlink Management
- Trackable Link Generator
- Brand Control
- Broken Link Discovery
- Campaign Management
- Link Analytics
- Multi-Channel Attribution
- Partner Management
- Rank Tracking
- Retargeting
- URL Customizer
It will be the best link rotator for the marketers and companies which need most from every link they share. Further, JotURL pricing begins at $7.85 as a monthly flat rate. They do not have a free version. However, it offers a free trial.
Price – Growth – €7/monthly (3 User), Pro – €55/monthly (10 User), Business – €135/monthly (30 User)
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2. Rebrandly
Rebrandly is one of the few redirect link makers that permits a custom domain on their free plans. It has advanced URL (Link) shortening technology and many features like a link redirect tracker, URL customizer, and the best tool for multiple URLs. This link redirect tool can create a custom/branded and shorter unique link.
You can buy your custom domain on Rebrandly itself as you do not need to visit another domain seller like GoDaddy.
Features Of Rebrandly
- Workspaces & Teammates
- Create And Manage Multiple Custom Domain Names
- Customized Analytics
- Trackable URL
- Traffic Routing And Deep Linking
- Attach Tracking Pixels To Links
- Dedicated Onboarding
- Account Management
This data can understand the authentication of this tool that over 1 billion branded links have been created using Rebrandly and hundred of thousands of customers using its software.
Price – Starter – $29/Monthly, Pro – $89/Monthly, Premium – $499/Monthly
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3. Linkly
Linkly is a URL shortener, link management software, and the best link rotator. It lets you convert any link into a tracking link. Further, you get the features like adding retargeting tags, conversion tracking, fraud monitoring, smart directs based on location or device, link rotation, and clear visual reports. It is integrated with Chrome, Firefox, Google Sheets, and Zapier. It also provides a redirect link generator for free.
Linkly lets you create vanity URLs, however, you need to buy the vanity URL from Godaddy or some other domain seller platform. It is click-tracking software for publishers, marketers, and agencies.
Features Of Linkly
- Backlink Management
- Brand Control
- Campaign Management
- Custom Domains
- Free URL Shortner
- Link Analytics
- Link Editing
- Link Shortening
- Multi-Channel Attribution
- Partner Management
- Retargeting
- Tag Management
- Third-Party Integrations
- URL Shortener
With Linkly’s free plan, you can track thousands of links in a month along with all the available features. Further, all paid plans have a 14-days free trial.
Price – Basic – Free, Plus – $29/Month
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4. Link Trackr
LinkTrackr has a set of tools that help every marketer to fulfil their needs of location tracking link generator and performance analysis. However, if we compare it with other tools, it might not be an exceedingly brilliant platform. But if we talk about those who are searching for only simple redirect tracker tools with little rules to be followed or not much sophistication, then LinkTrackr will be their best choice for management links.
Features Of LinkTracer
- Accurate link and conversion tracking
- Link cloaking for affiliate marketers
- Tracking Link
- URL Rotator software
- PPC tracking
- Sales and Leads Monitoring
- A/B Split Testing
- Brand Control
Further, it allows beginners to benefit from the important perk of url shortener with tracking, as LinkTrackr’s basic plan is one of the most affordable plans in the market.
Price – Basic – $84/annually, Pro – $204/annually, Hyper – $324/annually, Extreme – $564/annually
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5. Capsulink
Capsulink is a URL customizer designed to protect users from traffic loss, damaged external links, and missed profits.
The interface of Capsulink is a user-friendly GUI (Graphical User Interface). It is quite easy to use, and you can start completely free. There is no bound here; you can shorten as many links as possible. You can track any of your links to get complete insights; from there, you can understand where your visitors came from. It is a feature-packed brand link generation, link management tool, tracking, and analysis platform. This platform is primarily focused on short URL management.
Features Of Capsulink
- URL Shortening API
- Links Management
- Editable Slugs & Destination URL
- QR Code Generator
- Email Shortener
- Custom Domains and Slugs
- Emoji Support
- Cross-Platform Tracking
- Track Email Conversions
- Password Protected Link
- Bitly Import
- Link Analysis
It allows you to create branded URLs and offers a URL shortening API. However, you need to purchase your custom domain from Name.com. The branded short links make it look better and increase brand identity. Further, its analytics precisely show which campaigns and content work the best.
Price – Pro – $10/Monthly, Business – $40/Monthly, Unlimited – $160/Monthly
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6. RocketLink
RocketLink is a URL shortening and link tools that retargeting platform designed to help marketers, bloggers, and publishers add retargeting pixels and custom scripts to URL links. This link management software feature helps to create custom audiences for PPC ads and appropriately increase conversion rates. With Rocketlink, users are enabled to generate calls to action, branded domain names, and customizable link thumbnails via a unified platform.
Features Of Rocketlinks
- Backlink Management
- Brand Control
- Tracking Link Generator
- Campaign Analytics
- Campaign Management
- Link Retargeting
- Custom Domains
- Custom 404 Redirects
- Link Analytics
- Custom URL Shortner
- Vanity URL
- Link Shortening
- UTM Builder
- Real-Time Analytics
- Real-Time Reporting
Being connected with Rocketlink, you can be found everywhere. The custom script features ensure users’ engagement on your website even when they leave. Indeed, this is the best for retargeting.
Price – Liftoff – $19/Monthly, Space – $29/Monthly, Galaxy – $69/Monthly
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7. GeniusLink
Geniuslink is a cloud-based link management software designed to help E-commerce businesses handle localization, tracking, and managing links to improve revenue and customer engagement.
Further, it offers an intelligent link shortener for marketing products in the fragmented niche. This link redirect tool helps track the visitors who click your links so that you can analyze the insights about your niche or serve ads to them later.
Features Of Geniuslink
- API
- Activity Dashboard
- Brand Control
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Categorization/Grouping
- Conversion Tracking
- Custom Domains
- Customizable Branding
- Customizable Reports
- Engagement Tracking
- For Marketing and Advertising
If you have your custom domain, you can add it and remove “geni.us /”. It offers a free trial, and then it charges you as per your usage-based for basic (up to 2000 clicks), it will ask for $5/month, whereas for the business, it takes $249. It is a benchmark for tech companies.
Price – Starting At 5$/month
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Conclusion
Analyzing your marketing models’ performance will help you recreate a successful campaign and eliminate the unprofitable ones. All the above link management tools are incomparable to the ordinary URL shortener. They are a complete marketing solution as things can begin with a click. You can use any of the above-listed tools for a better link management solution.
